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IBTC 2020 SPEAKER - Yereth Jansen

As an entrepreneur in southwest China, Yereth Jansen has built the leading marketing and PR company CloudBridge from the ground up, planning creative campaigns across the spectrum of digital media, event planning and video production.

Functioning in Chinese business environments, he has developed high-level professional Chinese language skills, both managing government and company relations, as well as organizing and hosting large-scale events in both the English and Chinese language.

Jansen managed small and large multi-cultural teams delivering high quality products while working on deadline within budget, requiring rigorous but flexible planning, allowing him to adapt to and excel in changeable environments.

Since 2017, Jansen works as a Product Development and Marketing Expert for the UNWTO on projects around China. Through situational analysis and target market analysis, He has helped create brand strategies and marketing strategies, as well as organize training sessions focused on capacity building and product development.

Jansen is also a widely published photographer, with work having been featured in art galleries, magazines and on digital billboards around the world. He has produced documentaries as well promotional videos, and have built dozens of websites from front to back, demonstrating strong graphic design and technical skills.